Script: A New Era of Time Display

Adrian & Jeremy Wright Redefine Digital Clock Design with Script

Since the 1970s, the seven-segment display has dominated the digital world, from calculators and digital clocks to washing machines and ovens. This standard choice, while efficient, lacks the elegance of a beautiful typeface. Adrian & Jeremy Wright, renowned designers, have introduced a new perspective to this traditional concept with their design, Script.

Script shares the same principle of a segmented display but rearranges the segments to create an entirely new digital typeface. This innovative approach gives the numbers a flowing, more human quality. The large display is framed by a simple case in black or white with a soft pillowed reverse, creating a strikingly thin and elegant form. The design is devoid of any other features or markings to detract from the Script font. The clock also displays seconds, allowing users to appreciate the graceful transition from one number to the next.

The clock’s reverse has three flush buttons to set the time and holes for hanging. Alternatively, it can be placed on a table or desk using a removable stand stored in the battery compartment. The Script range also includes an alarm clock and wristwatch, expanding its application and usability.

Script's unique properties have not gone unnoticed. In 2014, it was awarded the Golden A' Digital and Electronic Device Design Award. This prestigious accolade is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

Script, with its innovative design and humanistic approach to time display, has indeed set a new benchmark in the realm of digital clocks. It is a testament to the creativity and ingenuity of Adrian & Jeremy Wright, who continue to push the boundaries of design and technology.